Cropping out unnecessary background objects to make the photo look more effective and professional.
Use editing tools such as 'Retouch' to airbrush model to make them look more appealing to target audience.
There was originally a pole sticking out the top of one models head, this can be seen as a distraction from the actual photo, therefore retouching it dissolves this distraction.
Both these photographs are very similar however the one on the right can be seen as more effective due to the direct mode of address, eye contact is used by the models.
On photoshop the 'Magnetic Lasso Tool' helped to crop out any unnecessary background objects which prevent the photos looking unprofessional.
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