Image Analysis Notes
- Different audiences might decipher the same image in different ways.
- Understanding visual codes: Images transmit their meaning through signs (visual clues), also referred to as codes;
- The code of gesture: the way they hold their bodies (body language)
- The code of clothing: what we think of ourselves
- The code of objects and backgrounds
- The code of technique: the way the photograph is taken (angle, pose, colour, lens, focus, indoors/outdoors, narrative)
- Filmmakers like to use storyboards to plan films. A series of still pictures to organise the film into a story form.
- Denotation Visual Description Connotation Interpretation (a picture is worth a thousand words)
- Caption: words that go underneath a picture explaining what is happening in the shot
- Selection of news photos: Thousands of photographs are sent to editors of various newspapers and they have to narrow them all down to one which really captures the point of the news story, a photo which will catch the eye of readers.
- Cropping: whether to trim the photo down for effect. The position will influence how people look at it.
- Advertising images: the objective of advertising agencies is to present the audience with a dream world. Every product is constructed to perfection.
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